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To achieve a high reputation, in the competitive market place, organisations are trying to implement CSR strategies along with their supply chain business functions. The objective of this research is to identify and analyse the significant CSR challenges with an aim to improve the SCP of automobile industry located at NCR of India. To achieve the objective, seven CSR challenges have been considered and analysed using preference rating approach. In order to make analyses more robust, a decision-making trial and evaluation laboratory (DEMATEL) approach has also been used to suggest implementable strategies for improvements in SCP. The results indicate that the CSR challenge ‘narrow perception towards CSR initiatives’ holds first rank through achieving highest importance rating (1.0000), highest prominence (6.3194) and highest relation (1.0834) value, among other considered challenges. The findings of this research may help mangers in CSR based decisions-making processes for improving the SCP of their organisation.

Analysing the importance rating of CSR challenges in order to improve the supply chain performance