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YesCorporate social responsibility has been seen by corporations as a\udpractice to adopt as an act of philanthropy. There have been attempts to expand\udthe role of social responsibility to business problems however there has never\udbeen an attempt to consider the strategic alignment of social outcomes to\udstrategy. This article analyses the role of strategy by providing a review of\udstrategy using Whittington’s generic strategies model and expanding the same\udmodel to incorporate a social strategy model that supports the anecdotal idea\udthat social responsibility can be potentially strategic. The paper centres its\udargument within the Indian context.The permanently suppressed files were sent with the original entry. The final draft copy was sent by Bryan McIntosh 20/06/2016. - s

Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy