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The relationship of the Turkish Armed Forces (TAF) to the society and the implications of this relationship for the political sphere have a special meaning to the national and international media. The observers interested in the level of democratization under the EU membership process follow closely both the statements of the TAF and their representation in the media. The interest in the TAF’s communication with the public flows from two sources: First, how the TAF, the self-declared founder and guardian of the nation state, will position itself in Turkey’s EU membership process draws attention to its public declarations because this process involves substantial transformation of sovereignty in numerous areas. Second, the reaction of the TAF to the EU’s demands on the reorganization of civil military relations puts the TAF in a delicate position, for the reforms have forced it to relinquish its hold over power. To gain a grasp of the way the Turkish media represents the TAF’s statements in this process, this paper studies a crucial case by employing “macro structural discourse analysis,” i.e., the press briefing organized by the TAF on November 2, 2004, which is the only press briefing in the process leading to the EU’s decision to launch accession talks with Turkey. The analysis here is based on two assumptions. First, the TAF organizes press briefings to convey its message to the public as part of its institutional communication practices. The coverage of those briefings by various media outlets is shaped by the publication policies as well as their relationship to the capital. Second, despite this variation across newspapers, all media institutions consider the TAF’s attitude in this process as a crucial variable. The findings of the study lend empirical support to both assumptions.

THE REPRESENTATION OF THE TURKISH ARMED FORCES IN THE PRESS DURING TURKEY’S EU MEMBERSHIP PROCESS: The Case of the 2 November 2004 Press Briefing