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The purpose of this research is to evaluate the efficiency of the marketing system regarding market structure, behavior and performance of the purse-seiner catch at Ambon city fish market.The data required for evaluation were collected from the owner of the purse seine and fish trader.The data then were analyzed by market integration and price transmission elasticity. In addition, analyses of the market structure and market behavior were utilized to describe the market performance that was significantly occurred in the fish market. Results show that (1) market integration occurred is imperfect integration or oligopsony; (2) market behavior is relatively varied, i.e., retailers tend to increase fish price if the market price is sharply increasing, but they are very slow in reducing the price if the fish price is decreasing; (3) for each market location, retailer is fewer than fish producer; no barriers for producer and retailer to entry and exit from the market; in general fresh fish marketed have high quality except for condition of the abundant catch where some fish are stored in the cool box for seiling at the next day.

Analisis Efisiensi Pemasaran Usaha Purse Seine di Kota Ambon