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Semarang is one of the business center with the growth of PKL , which grew rapidly. Unfavorable impression of the city can be generated from the PKL. Therefore this study aimed to assess the characteristics of the business profile of PKL in the area of Simpang Lima and Taman KB, characteristics Entrepreuner Psychological capital of PKL in the area of Simpang Lima and Taman KB . This study was conducted to all PKL in the area of Simpang Lima and Taman KB Semarang. This type of research is quantitative descriptive analysis. The results showed that most of the traders are food vendors . The location of PKL to Simpang Lima are divided into three areas: the area in front of the Matahari Mall , Simpang Lima area and Taman KB. Traders in this area sell for up to eight hours a day.

PROFIL USAHA DAN PENGELOLAAN PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA DAN TAMAN KB DI KOTA SEMARANG