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Penerapan new normal di Bali juga berimbas pada sector pariwisata, dengan adanya Surat Edaran Gubernur Nomor 15 Tahun 2021   Tentang Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) Corona Virus Disease 2019 dalam tatanan kehidupan era baru di Provinsi Bali, objek wisata di Bali termasuk pantai mulai dibuka dengan kapasitas pengunjung 50% dan menerapkan protocol kesehatan yang ketat. Penggunaan masker merupakan bagian dari protocol kesehatan yang wajib digunakan dalam masa Pandemi COVID-19. Pandemi COVID-19 memberikan masalah baru bagi lingkungan terbukti dengan banyak ditemukannya masker, baik masker medis (single use) maupun masker non medis di tempat umum. Penemuan masker yang dibuang di sembarang tempat, terutama di daerah wisata pantai merupakan hal yang biasa kita temui akhir-akhir ini. Hal ini memiliki dampak negatif bagi lingkungan pesisir pantai dalam jangka panjang. Tujuan dari penelitian ini adalah untuk mengetahui hubungan pengetahuan dan perilaku pengunjung pantai dalam membuang sampah masker di pantai yang ada di wilayah Bali Selatan. Tempat penelitian adalah di objek wisata pantai di daerah Bali Selatan antara lain Pantai Biaung, Pantai mertasari, Pantai Matahari Terbit, Pantai Karang, Pantai Sindhu, Pantai Segara Ayu, Pantai Kuta, Pantai Jerman, Pantai Cemongkak, Pantai Dreamland dan Pantai Balangan. Penelitian ini menggunakan rancangan cross sectional study dengan sampel berjumlah 400 orang. Data dianalisis menggunakan analisis univariat dan analisis bivariat dengan uji statistik Somers’d.  Penelitian menemukan bahwa para pengunjung pantai memiliki tingkat pengetahuan cukup baik (45 %) dalam memahami dampak pembuangan sampah masker terhadap pariwisata pantai dan sebanyak 35% pengunjung berperilaku baik dalam membuang sampah masker di pantai. Analisis bivariate menunjukkan hubungan yang sangat signifikan antara tingkat pengetahuan pengunjung pantai dengan perilaku membuang sampah masker di objek wisata pantai di wilayah Bali SelatanABSTRACTThe implementation of the new normal in Bali also has an impact on the tourism sector, with the Governor's Circular Letter Number 15 of 2021 concerning the Implementation of the Corona Virus Disease 2019 Community Activity Restrictions (PPKM) in the new era of life in the Bali Province, tourist attractions in Bali including beaches began to open with 50% visitor capacity and implement strict health protocols. The use of masks is part of the health protocol that must be used during the COVID-19 pandemic. The COVID-19 pandemic has created new problems for the environment as evidenced by the discovery of many masks, both medical masks (single use) and non-medical masks in public places. The discovery of masks that are thrown away everywhere, especially in coastal tourist areas is something that we usually encounter these days. This has a negative impact on the coastal environment in the long run. The purpose of this study was to determine the relationship between knowledge and behavior of beach visitors in disposing of mask waste on beaches in the South Bali region. The research sites are in beach attractions in the South Bali area, including Biaung Beach, Mertasari Beach, Sunrise Beach, Karang Beach, Sindhu Beach, Segara Ayu Beach, Kuta Beach, German Beach, Cemongkak Beach, Dreamland Beach and Balangan Beach. This study used a cross sectional study design with a sample of 400 people. Data were analyzed using univariate analysis and bivariate analysis with Somers'd statistical test. The study found that beach visitors had a fairly good level of knowledge (45%) in understanding the impact of mask waste disposal on beach tourism and as many as 35% of visitors behaved well in disposing of mask waste on the beach. Bivariate analysis shows a very significant relationship between the knowledge level of beach visitors and the behavior of disposing of mask waste at beach attractions in the South Bali region.

Hubungan Pengetahuan dan Perilaku Pengunjung Wisata Pantai di Bali Selatan dalam Membuang Sampah Masker