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Abstrak Aplikasi Halal MUI adalah aplikasi berbasis Android yang diluncurkan oleh MUI untuk membantu konsumen mengecek status kehalalan produk melalui smartphone. Penelitian ini bertujuan mengukur kualitas aplikasi Halal MUI berdasarkan persepsi pengguna dan melihat pengaruh kualitas tersebut terhadap niat pengguna untuk menggunakan aplikasi Halal MUI. Pengukuran kualitas aplikasi Halal MUI dilakukan dengan menggunakan tiga variabel dalam Webqual 4.0. Uji hubungan antara variabel kualitas terhadap keputusan penggunaan dilakukan dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa rata-rata nilai kualitas adalah 3,08 dari skala 4,00 yang berarti bahwa aplikasi Halal MUI dinilai berkualitas baik oleh pengguna. Hasil uji keterandalan model dengan uji F menunjukkan bahwa model regresi linier yang diestimasi layak digunakan untuk menjelaskan pengaruh kualitas aplikasi smartphone terhadap keputusan penggunaan. Hasil uji t pada ketiga variabel kualitas menunjukkan bahwa ketiga variabel Webqual 4.0 memiliki pengaruh yang signifikan terhadap niat pengguna untuk menggunakan aplikasi Halal MUI di kemudian hari. Variabel usability, information quality, dan service interaction mampu menjelaskan niat penggunaan aplikasi Halal MUI sebesar 43,7%. Abstract Halal MUI app is an Android-based application launched by Indonesian Ulemas Council (MUI) in order to help moslem customers to validate products’ status through a smartphone. This research aims to evaluate the quality of Halal MUI application based on users’ perception and then analyze the effect of these qualities to the intent to reuse the Halal MUI app. Quality of Halal MUI app is measured using three variables in Webqual 4.0. Multiple regression analysis is then employed to analyze the relationship between quality variables and users’ intention to reuse the application. Result of quality measurement showed that the quality average score is 3,08 of 4,00 scale. It means that the quality of Halal MUI app is rated good by the users. Based on the F-test, it can be concluded that multiple regression model developed in this research is statistically significant and feasible to be used to explain the effects of smartphone application quality on users’ desicion to reuse the application. Based on the t-test for all three quality variables, it can be summarized that all variables in Webqual 4.0 have a strong influence on users’ intention to reuse the Halal MUI app in the future. Three variables of Webqual 4.0, namely usability, information quality, and service interaction, are able to explain 43,7% of overall users’ intention to reuse Halal MUI app. Keywords : Smartphone application; Halal MUI; Website quality; Multiple regression; Webqual 4.0

PENILAIAN KUALITAS APLIKASI HALAL MUI DENGAN WEBQUAL 4.0 DAN PENGARUHNYA TERHADAP KEPUTUSAN PENGGUNAAN