English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

On the basis of creating a successful customer relations on the internet media lies the ability to understanding the consumer intensions and behaviors.   The purpose of this study is to demonstrate the extent to which the hedonic and utilitatian consumption tendencies of women consumers who purchase through internet affect their purchasing behaviors.  In this study which relies on descriptive and causative study, the data is collected with survey method.  400 participants were reached through the survey prepared in the internet media.  The population comprises women over 18 who purchased through internet in the last three months.  The data obtained is tested using regression analysis.  As a result of the findings obtained, it was determined that the utilitation and hedonic consumption tendencies affected the behavior of purchasing over internet in positive direction and women consumers having utilitatian values have the intention to purchase more over the internet compared to women consumers having hedonic values.  Extended English summary is in the end of Full Text  PDF (TURKISH)  file . Ozet Internet ortaminda basarili bir musteri iliskileri yapisi olusturabilmenin temelinde, tuketici niyet ve davranislarini anlayabilmek yatmaktadir. Bu calismanin amaci internetten alisveris yapan kadin tuketicilerin sahip olduklari hedonik ve faydaci tuketim egiliminin satin alma niyetini ne olcude etkilendigini ortaya koymaktir. Betimleyici ve nedensel arastirmaya dayali bu calismada veriler anket yontemi ile toplanmistir. Internet ortaminda hazirlanan anket ile 400 katilimciya ulasilmistir. Ana kutle, son uc ay icerisinde internetten alisveris yapmis 18 yas ustundeki kadinlardan olusmaktadir. Elde edilen veriler regresyon analizi kullanilarak test edilmistir. Elde edilen bulgular sonucunda, faydaci ve hedonik tuketim egilimlerin internet uzerinden satin alma niyetini pozitif yonlu olarak etkiledigi ve faydaci tuketim egilimine sahip kadin tuketicilerin hedonik tuketim egilimine sahip olanlara oranla internet uzerinden daha fazla satin alma niyetine sahip olduklari belirlenmistir.

journal of human sciences

Impact of hedonic and utilitarian motivations on behavior of purchasing over internet: A study on women&lt;p&gt;Hedonik ve faydacı tüketim eğilimlerinin internet üzerinden satın alma niyetine etkisi: Kadınlar üzerine bir araştırma