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Making themselves felt in various areas from political and economic changes and transformations across the world to the practices of daily life, social networks have started building a virtual culture within the network environment. Today, great social changes are observed and, maybe, one of the most important factors of this change is technology. With the changes caused by the technological development, different perspectives, values and perceptions can create and relay their own contents via social networks. The conservative bourgeoisie which can consequently be evaluated within the scope of transformations, changes and consequently innovations and as a consequence of the social stratification is addressed in terms of its representation on social networks and within the scope of Weber's social stratification theory. While the social stratification on social networks is emphasized in this evaluation, the advertisement texts used on these networks are examined based on the characteristics of the conservative bourgeoisie from a sociological perspective. OzetDunya’da siyasi ve ekonomik degisim ve donusumlerin yasanmasindan, gundelik hayatin pratiklerine kadar bircok alanda etkisini hissedilir sekilde gosteren toplumsal paylasim aglari, sanal ortamda sanal bir kulturun de insasina baslamistir. Sosyal anlamda buyuk degisimlerin yasandigi gunumuzde bu degisimde belki de en onemli etkenlerden biri gelisen teknolojidir. Teknolojik gelisimin getirdigi degisimlerin etkisiyle farkli bakis acilari, degerler, algilar toplumsal paylasim aglari vasitasiyla kendi iceriklerini olusturmakta ve bunu yansitabilmektedir. Donusumler, degisimler ve nihayet yenilikler kapsaminda ve sosyal tabakalasmanin bir neticesi olarak degerlendirilebilecek muhafazakâr burjuvazi, bu calismada toplumsal paylasim aglarindaki temsili cercevesinde ve Weber’in sosyal tabakalasma kurami kapsaminda ele alinacaktir. Bu degerlendirmede toplumsal paylasim aglarindaki sosyal tabakalasma vurgulanirken, ozellikle bu aglarda yer alan reklam metinleri sosyolojik perspektiften muhafazakâr burjuvazi hedef kitlesinin ozellikleri dikkate alinarak icerik analizi yontemiyle incelenecektir.

journal of human sciences

Social stratification in the social sharing network: Advertisement texts against to conservative bourgeoisie&lt;p&gt;Toplumsal paylaşım ağlarında sosyal tabakalaşma: Muhafazakâr burjuvaziye yönelik reklam metinleri