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Country case studies enrich international public relations literature day by day. Analyzing different countries in the context of public relations facilitates our understanding of various social, cultural, historical, and governmental aspects in different regions of the world. For researchers, Albania is a riveting country with a turbulent history. Albania left one century behind deriving from Ottoman era, nation-state building era, socialism era, and multiparty democracy era. This paper is a modest attempt to explore the evolution and the texture of public relations in Albania. Literature review, in-depth interview, and observation have been used as basic data collection methods for this research. Albania case study states that during the last decade, as a potential candidate for membership and being in the process of integration to European Union Albania gives special attention to building a modern public relations field particularly through public administration reforms, universities, and civil society organizations. The analysis of Albania case and public relations practices will prove beneficial to public relations and communication professionals who need to operate in diffent regions of the world. Ozet Uluslararasi halkla iliskiler literaturu, ulke ornekleri calismalariyla gun gectikce zenginlesmektedir. Ulke ornekleri analizleri yoluyla dunyanin farkli cografyalarinda, farkli yonetim bicimleri, farkli tarihler, farkli kulturler ve farkli toplum yapilarina sahip yerlerde halkla iliskilerin gelisim seyrini daha iyi kavramamiz mumkun olmaktadir. Yuzyili askin calkantili tarihiyle arastirmacilar icin ilginc bir ulke olan Arnavutluk; Osmanli donemini, ulus-devlet insa surecini, sosyalizm donemini ve cok partili demokrasi donemini deneyimlemistir. Bu calismada Arnavutluk ornegi uzerinden, ulkedeki halkla iliskilerin gelisim seyri ve dokusu analiz edilmeye calisilmaktadir. Veri toplama teknigi olarak literatur taramasi, derinlemesine mulakat ve gozlem kullanilmistir. Calismada 2000’li yillardan itibaren potansiyel aday statusu ile Avrupa Birligi’ne entegrasyon surecindeki ulkenin modern halkla iliskiler calismalarina ozel bir onem verdigi ve son on yildir halkla iliskiler faaliyetlerini kamu yonetimi reformlari, universiteler ve sivil toplum kuruluslari uzerinden orgutledigi saptanmistir. Arnavutluk orneginin analizi ve halkla iliskiler uygulamalari dunyanin farkli yerlerinde halkla iliskilerle ugrasan uzmanlara ve iletisimcilere faydali olacaktir.

Uluslararası halkla ilişkilerde yeni bir açılım: Arnavutluk örneği