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The role of library is professional and is fast customizing to altering technological platforms. Our subscriber’s perceptions of the nature of our libraries are also altering like never before – particularly in Universities. In this dynamic environment the efficient presentation of the library is an essential survival tool. This holds true whether a library is contributing effectively to an institution’s overall management effort or, sensitively and subtly, promoting rational attitudes in the minds of its local constituency. Citations, references and annotations referred here are intended to provide background, ideas, techniques and inspiration for the novice as well as the experienced personnel. We hope you will find this paper as interesting and useful as we trust it would be, and that libraries may gain in useful collaborations and reputation from the application of information provided by resources identified here. Result oriented marketing is not on its own - some kind of substitute for a well-run service provider or service the demands of its user population, but in the 21st century even the best-run centers of learning or information service will only prosper if effort and talent are devoted to growth orientation. Almost all of us can render to this effort, and this paper can help coax the roots of marketing talent into a complete, harvestable and fragrant flower.

framework for Marketing Libraries in the Post-Liberalized Information and Communications Technology Era