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Covid-19 e-commerce created a highpressure effect, causing sales volumes to exceed 400% and sales explosions in some sectors. This situation created strong e-commerce pressure on businesses in other sectors and business behaviors have entered the process of reshaping. In this study, the causes of business behavior changes in the Southeastern Anatolia Region were investigated on 127 enterprises using the quantitative research method. Important relationships have been found between the reasons for businesses not to do e-commerce and their behavior during the pandemic process. The suitability of the products for e-commerce, online sales preferences, insufficient infrastructure and personal data security were among the reasons for businesses not to do e-commerce. The tactile personality traits of the customers negatively affected the risk of erroneous and fraudulent transactions. Pandemic process has affected the product sales techniques and behaviors of businesses, and their supply chains are shaping domestic market and significantly changing producer/seller behavior in e-commerce.

THE REASONS WHY BUSINESSES NOT TO DO E-COMMERCE: BUSINESS BEHAVIOUR DURING THE COVID-19 PERIOD