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The research aims to examine the impact of the Covid-19 pandemic period caused by the Corona virus on consumers' online purchasing behavior and consumer spending in e-commerce. The questionnaire form prepared for this purpose was carried out conducted between 01-31 August 2020 with 331 consumers who use e-commerce and shop on the internet in Niğde province, which constitutes the sample of the research on Google drive. As a result of the research, it has been determined that in the Covid 19 pandemic period, consumers turn to basic needs (food, health, cleaning etc.), use digital platforms and social media more frequently, and pay special attention to corporate social responsibility projects carried out by businesses, transform the way they spend as they spend more and online shopping has increased compared to previous periods. Again, during the Covid-19 pandemic period, it was revealed that consumers did not encounter too many ethical problems in e-commerce.

THE EFFECT OF THE COVID 19 PANDEMIC PERIOD ON THE INTERNET PURCHASING BEHAVIOR OF CONSUMERS IN NIGDE AND ITS REGION