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There is a widely held opinion in sociological methodology that the survey tools intermediating between interviewer and respondent affects the quality of information obtained during the interview. However, despite multiple methods of assessment of survey tools and detection of measurement bias, there is still a lack of techniques of quantitative assessment of cognitive load on the interviewer and the respondent during the interview. In case of personal interview, both interviewer and respondent are required physical and, to a larger extent, cognitive efforts to produce the information needed. In case of interviewer-assisted questionnaire, it is the interviewer’s responsibility to allocate limited individual resources related to attention, memory, visual and motor control, active listening and interpretation to minimize respondent’s misunderstanding of the questions and the mistakes made by interviewer while recording the answers; thus, the interviewer is required to possess meta-cognitive and self-regulatory skills. The interviewer might experience cognitive overload when performing multiple tasks during the interview such as sustaining the contact with respondents, carrying out control over his/her own ac1 Department of Sociology, National Research University Higher School of Economics 2 Institute of Sociology of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, Moscow, Russia

monitoring obŝestvennogo mneniâ: èkonomičeskie i socialʹnye peremeny

THROUGH THE EYES OF THE INTERVIEWER, THROUGH THE EYES OF THE RESPONDENT: OUTLINING A NEW APPROACH TOWARDS THE ASSESSMENT OF COGNITIVE LOAD DURING THE INTERVIEW