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Decision making in product portfolio is a relevant aspect, not only to the good performance of product development, but also to support in the process of business strategy. This article has the objective to present and analyze the main methods for decision making in product portfolio used by large and medium enterprises that operate in Brazil, in electronic, optical and computer sectors. A survey research was conducted in a sample of 40 companies. It was noted, that most of these companies, especially the middle sized companies, followed an informal pattern for decision-making in product portfolio, which is guided, mainly, by the perception of senior management. Among the employed formal methods, financial, market research and mapping methods are the most present in the surveyed sectors.

Métodos para a tomada de decisão em portfólio de produtos: um levantamento em empresas dos setores eletrônico, óptico e de informática