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This study aimed at constructing a model of performance evaluation in the market area of Seprol Computadores e Sistemas Ltda company. Thus, we chose the Multicriteria Methodology for Decision Aid - Constructivist (MCDA-C) to (i) structure and build knowledge about the objectives to be considered in the model; (ii) evaluate the objectives through ordinal and cardinal scales; (iii) suggest actions of improvement.  The research is characterized as an exploratory, qualitative and quantitative case study. The main results of the research were: (I) the identification of four main dimensions - image, customers, suppliers and strategies - which account for the company performance in relation to the market (ii) twenty-one indicators were built to evaluate the performance of the four dimensions, (iii) we evaluated the company's current situation regarding the market, which totaled 62 points on a scale that "100" represents the good level and "0" represents the neutral level; (iv) advices were prepared for improvement, and if they are successfully implemented they will increase the company's performance to 76 points. It is concluded that the methodology MCDA-C has fulfilled the role of evaluating the intangible aspects related to the market area of the studied company.

Modelo multicritério para apoiar decisões relacionadas ao desempenho da área de mercado de uma empresa de informática