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This work reports the experience of the research project and university extension coordinated by the Technological Incubator of Popular Cooperatives (ITCP) of the Community University of the Region of Chapecó (Unochapecó) together with the craft association Mães de Nazaré de Chapecó. As a methodological procedure, participant research was used, in which researchers and researchers were able to construct and develop the project together. During the course of the process, the goal was to guide the artisans to produce handicrafts that identify the region and establish a direct relationship with the new markets, the trends and demands that can be significantly explored —tourism, events, gastronomy, design and decoration, among others—. It is a theme that involves plots, identities and policies in the construction of the territory. As a result, at the end of the project, the association increased the number of participants and inserted in its practice concepts of self-management that enabled increased production, social inclusion and recognition of the product in the local market.

Extensão universitária participativa para a sustentabilidade: artesanato identitário da Associação Mães de Nazaré de Chapecó