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Since realtime search keywords of portal sites are arranged in descending order by instant increasing rates of search numbers, they easily show issues increasing in interests for a short time. But they have the limits extracted different results by portal sites and not shown issues by a period. Thus, to find key issues from the whole realtime search keywords for certain period, and to show results of summarizing them and analyzing differences, is significant in providing the basis of understanding issues more practically and in maintaining consistency of them. This paper analyzes differences of week key issues extracted from week analysis of realtime search keywords provided by two typical portal sites. The results of experiments show that the portal group means of realtime search keywords by the independent t-test and the survival functions of realtime search keywords by the survival analysis are statistically significant differences.

Extracting week key issues and analyzing differences from realtime search keywords of portal sites