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The article was the result of the final work to complete the undergraduate course in architecture and urbanism that was proposed in the elaboration of an urban and cultural equipment for the qualification of the Northwest Region of Goiânia, understanding it as a new potentiality of urban centrality. The Northwest Region of Goiânia is one of the seven administrative regions: North, Center, South, West, East and Southwest, that conform Goiânia in an urban metropolis. Demarcated in 1979, as the beginning of the process of informal occupation of the region, the area was characterized as an urban emptiness outside the boundaries of the consolidated urban network, which generated in the urban production of irregular and regularized districts that diverged from the formal planning of Goiânia . However, the Northwest Region unfolded as an urban space inherent to that of the planned city, with a structuring of services, people and urban dynamics allowed it an intra-urban urban-social development. Thus, through the elaboration of maps, iconographic and conceptual diagrams the proposal of an architectural project was developed that responded to the qualification / modernization of the urban space and the service network of the region in order to impel the Northwest Region as an urban centrality.

REGIÃO NOROESTE DE GOIÂNIA: PROJETO PARA UMA CENTRALIDADE URBANA