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Commuting quality in several Brazilian cities has been decreasing in recent years, leading to an increasingly unsustainable environment. One way to contest this scenario is to adopt innovative solutions in public mobility policies. This work is dedicated to study the possibility of changing the people’s behavior by including social effective speed in mobility public policies. Law 12.587/2012 provides for the internalization of external costs caused by the users. In this context, social effective speed appears as an innovative measure. Social effective speed is a concept that adds to a certain mode of transport travel time the working time spent to pay the trip’s private and social costs. A survey conducted with UFPE’s attendees was used as a case study for demographic data. Results suggest that social effective speed is suitable to be integrated in Brazilian mobility public policies.

Conceito de velocidade efetiva social como argumento de reforço à implantação de políticas de mobilidade urbana sustentável no Brasil