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THE NORMATIVE CLIMATE SHAPING Canadian environmental policy changed significantly in the final two decades of the twentieth century. Strongly influenced by shifts taking place in the Unites State and elsewhere, these changes were most apparent in environmental management discourse and in the rhetorical strategies used by natural resource agencies anxious to legitimate their priorities and decisions. As the sustained yield-integrated resource management discourse of the 1960s and 1970s lost its potency, those seeking to justify resource management decisions drew more and more frequently on the ascendant biodiversity discourse. Policy makers filled their speeches and briefs with phrases from the ecosystem management lexicon, leaving environmental policy analysts to ponder the gulf between rhetoric and substantive policy outputs. For those interested in promoting effective environmental policy, the last two decades have brought another important package of changes. In Canada, as elsewhere, the triumph of neoliberal ideology

For the Birds?: Neoliberalism and the Protection of Biodiversity in British Columbia