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The worldwide trend of aging is highlighting the importance of the silver generation as a major consumer group for various industries. In particular, the necessity of mobile services for the silver generation in the IT industry is increasing. The purpose of this research is to develop a smart phone utilization plan by analyzing the needs of developing mobile services applying the characteristics of the silver generation on smart phones and by studying the smart phone acceptance factors.

A Research on Utilization Plan Applying the Characteristics of the Silver Generation on Smartphone Acceptance Factors