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. The issue of business in the segment of small and medium-sized companies is a very actual area of scientific research today. Currently, great importance is given to research of personal and knowledge preconditions of people for doing business. The aim of this article was to examine the relationship between personality characteristics and approach to the perception and management of business risks. Based on the preferred personality qualities and knowledge the entrepreneurs have been included into two categories, namely they are artist-entrepreneurs and businessmen-laborers, also the differences in their entrepreneurial attitudes have been examined. Both groups of entrepreneurs in our research rate market risk as the most important risk, which was demonstrated by a decline in performance of companies during the crisis. Our results showed that there are significant differences in the attitudes of these two categories of entrepreneurs in approaching credit risk, where it was found out that the defined categories of business have different approaches to knowledge of credit conditions of commercial banks. The results of our study have showed a high degree of confidence of individual groups of entrepreneurs when evaluating their ability to manage financial risks in the company and the high intensity of entrepreneurial optimism regardless of the personal characteristics of entrepreneurs.Keywords: small and medium enterprises, personal characteristics of entrepreneurs, financial risk, credit riskJEL classification: L26, O16, G21IntroductionSmall and medium-sized enterprises play an important role in the economic system of any developed country.In this context, it is clear that the issue of entrepreneurship in the small and medium-sized companies is very topical area of scientific research. Currently, great importance is given to research of personal and knowledge characteristics of people for business because many of the results that are mentioned below show the fact that to be an entrepreneur does not fit all the people and the business needs a specific properties. These properties may affect the approach to the assessment and management of business risks that significantly influence the success in business.Theoretical backgroundThe business environment is determined by personality characteristics and motives of individual entrepreneurs. Business situations are often unique in their unpredictability, complexity and changing requirements during the business process. Entrepreneurs must be capable to have the features of several personalities at once and as one person to demonstrate the ability to act as investors, inventors, accountants, dispute investigators, leaders, technologists, marketing specialists and top sellers. For this reason, the more knowledge and skills the entrepreneur is capable to demonstrate the better. (Frese, Gielnik, 2014)According to Deakova, Drazovska, Grznarik and Kondasova (2010) the most important personal qualities for an entrepreneur are: courage, self-reliance, responsibility, determination, perseverance, proactive approach, creativity and scholarship in a particular area, where this businessman intends to do business. The entrepreneurs have a tendency to choose themselves an area of business that has a consistency between their personal characteristics and requirements for success. In addition, they tend to manage their business by using their strong and specific qualities. (Sidik, 2012)Kvietok (2013) states, that decision to take on the business risk is symptomatic of a certain type of people. (According to Hvide and Panos, 2014 the individuals who are more risk tolerant are more likely to start up firms.) A significant part of the motivation to take risks in business follows from the success motivation. To achieve the set goals, successful people are willing to take on reasonable risks associated with feedback about the level of achieved results. …

Personal characteristics of entrepreneurs in the context of perception and management of business risk in the SME segment