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University of Economics in Wroclaw, Poland E-mail: anetta.zielinska@ue.wroc.pl ABSTRACT. Effective way of managing in the natural valuable areas is possible through the ecologization of the economy. The effectiveness of managing resulting from the natural valuable areas is difficult to measure, because most of the benefits coming from these areas is deprived of the price (financial value). Functioning methods and instruments, which should minimize the costs of achieving desirable ecological aims or the costs of sustainable development accomplishment for natural valuable areas are strictly limited. Evaluation of natural valuable areas values should be based on reliable methods and valorization techniques of these areas. There are different methods to conduct a general value of natural valuable areas. To most often applied, one can include: cost-benefit analysis, safe minimum standard method, effect on production, preventive expenditure method and replacement cost method, hedonic method, travel cost method, contingent valuation method. Received: September, 2011 1st Revision: October, 2011 Accepted: November, 2011

THE PROBLEM OF EFFECTIVENESS IN THE MANAGING ASSESSMENT IN NATURAL VALUABLE AREAS