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This article presents research on (a) how the figure of the physician is presented in health-related television programs and (b) how the public, understood here as a heterogeneous set of individuals of a population exposed to the media directly or indirectly, perceives the figure of the doctor. The work uses content analysis of the program Bem Estar, broadcast by the television network Rede Globo (81 programs) and participant observation in a supermarket and a gymnasium (78 daily visits over three months). The study analyses the issue from the perspective of biopower (FOUCAULT, 2012). It concludes that television, by giving ample space to physicians, collaborates with the biopolitical project of building improved or economically active bodies.

MEDICINA E MÍDIA: UM ESTUDO SOBRE A FIGURA DO MÉDICO NA TV E NA PERCEPÇÃO DO PÚBLICO