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RESUMEN: El texto ofrece un balance del comportamiento de los medios de comunicacion durante la epoca de la hegemonia del PRI en Mexico, poniendo enfasis en la «unilateralidad informativa» que caracterizo a la cobertura de las campanas politicas en radio y television Para atender a esta disparidad informativa, desde 1994, el Instituto Federal Electoral ha realizado monitoreos de los principales noticieros en medios electronicos durante las campanas electorales, y desde entonces la informacion que sobre los eventos de campana ofrecen los medios en su conjunto ha sido mas equilibrada, pues al menos los tres principales contendientes han obtenido un espacio relativamente equitativo. No obstante, al descender a nivel de los diferentes estados de la republica mexicana, puede apreciarse que en 1997 y durante el primer mes de campana del 2000, algunas estaciones de radio y canales de television siguen presentando sesgos a favor de alguno de los partidos politicos. ABSTRACT: During the long period of political hegemony of the PRI in Mexico, the information about electoral campaigns reported by the mass media was clearly biased against opposition parties because the PRI received over 80% of the time given to the parties. From 1994 on, the Federal Electoral Institute has been monitoring the main newsreels on radio and television during electoral campaigns and has found that as a whole, the transmission of the electoral activities of the three main political parties has been balanced. However, when analyzing newsreels in the different states, the bias is still present, but in 1997 it favoured only the PRI, and during the first month of the Presidential campaign of 2000 it favoured the three main parties. This shows that the media have become pluralistic.

Los medios de comunicación en la construcción de la cultura política democrática en México