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RESUMEN: El articulo resalta la subita transformacion del Ejercito Zapatista de Liberacion Nacional (EZLN) —el grupo indigena armado que opera en Chiapas, Mexico— de un grupo de caracter marxista ortodoxo a un grupo en favor de las tesis indianistas. Se identifican cuatro fases consecutivas en la retorica de la autopresentacion del EZLN: marxista ortodoxa, nacionalista revolucionaria mexicana, indigenista e indianista. Se observa asimismo el papel de mutua alimentacion, de demanda y oferta, entre el lider de los insurgentes, subcomandante Marcos, la prensa y el publico mexicano en la progresiva caracterizacion publica del EZLN. ABSTRACT: The article emphasizes on sudden transformation of Ejercito Zapatista de Liberacion nacional (EZLN),- indigenous armed group operating in Chiapas, Mexico- from ortodox marxist group to a group favoured to indigenous thesis. Four stages of rethoric representation of EZLN are mentioned: ortodox marxist, mexican nationalrevolutionarian, indigenous and indianist. Besides, rol of mutual feedback in the caractherization of EZLN are observed, of demand and supply among lider of insurgents, comandante Marcos, press and mexican people.

Zapatistas. De la revolución a la política de la identidad