English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This article analyses the importance of the communication strategies applied by three significant social movements: Telemadrid workers’ mobilization (Ma drid’s public television), the «Marea Blanca » («White Tide »), which grouped up the healthcare professionals, and the «Marea Verde »(«Green Tide »), which was done by teachers. These movements are a practical application of the «indignados » («outraged ») movement and, following the 15-M steps, they improved these strategies in what refers to communication and mobilization. For this purpose, we carried out two investigations: twelve in-depth inter views with leading members of these social movements; and an online question naire passed to strategic planners who are the experts in communication strategies from the advertising agencies.

Communication strategies in civil movements: «Marea Blanca», «Marea Verde» and Telemadrid’s mobilization