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The present paper contributes the results of an experimental base study on the analysis of the moral values present in “Cuentame como paso”, a TV series broadcast by public Spanish TV channel TVE-1. Discussion focuses on moral values as the core issue in this audiovisual construct, particularly as they are likely to be related to the format's characters and fictional empathy. 47 undergraduates and 36 older individuals took part in the study, thus being asked to fill in analytical questionnaires both before and after watching some chapters of this TV series. The application of the pre- and post-test in the Morally Debatable Behaviours Scale as well as the Scales of Identification and Empathy with Fictional Characters (EDI) and Interpersonal Reactivity Index (IRI) reveals that, although gender and age are not explanatory factors, chapter viewing can lead to substantial changes in the viewers' moral scale.

Valores morales, empatía e identificación con los personajes de ficción. El universo representativo de “Cuéntame cómo pasó” (TVE)