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espanolLa tesis que se plantea en el presente trabajo es que las estadisticas turisticas que se difunden de manera oficial en Mexico y particularmente en el estado de Jalisco, no tienen la objetividad ni veracidad que caracteriza al conocimiento cientifico, debido principalmente a la serie de errores, omisiones, inconsistencias y aun manipulaciones metodologicas que revelan los mecanismos de captacion y procesamiento de informacion. La metodologia consistio en la revision de bibliografia especializada en el tema de la demanda turistica, asi como en la consulta de fuentes institucionales que publican estadisticas en este campo. Ademas, dicha informacion se complemento con algunas entrevistas a funcionarios publicos y representantes del sector hotelero. A modo de conclusion, se bosquejan cinco propuestas que buscan resolver o aminorar los problemas y desafios expuestos. Uno, sensibilizar a las autoridades y a los empresarios del ramo. Dos, incentivar la participacion conjunta con las instituciones de educacion superior. Tres, profundizar en el analisis de los conceptos, apoyandose en la exigencia y la rigurosidad que demanda la ciencia. Cuatro, generar un indicador robusto, entre otros mas, que muestre la proporcion de turistas hospedados en establecimientos de categoria turistica. Cinco, sustentar los metodos utilizados para la determinacion de la demanda turistica basado en los aportes que proporcionan las teorias sociales. EnglishThe hypothesis proposed in this paper is that the tourism statistics that are officially published in Mexico, particularly in the state of Jalisco, lack both the objectivity and the credibility required so that they may be considered as scientific knowledge. This is due to a sequence of mistakes, omissions, inconsistencies and even methodological manipulations in data collection and information processing. The methodology used is based on an appraisal of the specialized bibliography in tourism demand, and a consultation of the official sources publishing statistics in this field. Moreover, this information has been complemented with interviews conducted with public officials and representatives from the hotel sector. By way of conclusion, five proposals that seek to lessen the problems and challenges found are presented. First, to sensitize authorities and entrepreneurs in the tourism industry; second, to incentivize joint participation with higher education institutions; third, to analyse in greater depth the concepts based on the requirements and rigor that science demands; fourth, to generate a robust indicator that shows the proportion of tourists staying in tourist category establishments and, finally, to support the methods used to determine tourism demand based on the contributions provided by social theories.

Problemas y desafíos para la determinación de la demanda turística en México