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espanolEl cuerpo no es nunca una pagina en blanco sino que esta lleno de sentido; este puede considerarse un objeto transitorio impulsado por las ofertas del mercado. Las personas estan atadas a sus cuerpos, de ahi que la cirugia estetica sea una herramienta importante para las personas heterosexuales y transexuales pues nos permite modificarlo. Este articulo explorara como se construye la feminidad a traves del analisis visual de folletos de clinica de estetica en los que aparecen representadas mujeres. El analisis explorara el tipo de mujeres que aparecen representadas, sus principales caracteristicas y las relaciones entre ellas y los estereotipos tradicionales sobre la feminidad (mujeres atractivas, cuerpos esculturales, etc.). EnglishThe body is never a white page since it is always full of sense; it can be considered a transitory object, which is promoted by the offers of the market. People are tied to their bodies. For this reason, cosmetic surgery is an important tool for heterosexual and transsexual people because it allows to modify their bodies. This article will explore how femininity is created through the visual analysis of cosmetic clinics' leaflets in which women are represented. The analysis will explore the type of women that appear represented, their main characteristics, the relationships between them and the traditional stereotypes on femininity (attractive women, nice bodies, etc.).

Deconstruyendo el discurso hegemónico del cuerpo perfecto: explorando la feminidad a través del análisis visual de folletos de clínicas de estética