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Tourism and technology grow quickly generating behaviors that force challenges and dynamic decision-making. Tourist destinations have to deal with a complex environment that makes their competitive position dependent on Information and Communications Technology (ICT). As all citizens can be connected, better informed and engaged, the concept of Smart Destination needs to integrate tourism planning and territory services for the visitor. This will influence the motivation of tourists when they choose their holiday destination. The aim of this work is to create a theoretical and practical conceptualization of Smart Island, using the case of El Hierro (Canary Islands, Spain), one of the first Smart Island in the world.

Smart island tourism and strategic marketing: the case of the island of El Hierro