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The pharmaceutical industry is today a global enterprise, but there were large international pharmaceutical companies at the beginning of the 20th century too. One of the biggest companies was Bayer, part of I.G. Farben. This company had branch offices all over Europe and North and South Americas, its remedy promotion was unified. This study deals with a comparison of remedy promotional activities in the Czechoslovak Republic and the Republic of Lithuania in 1918 – 1940.

Bayer promotional activities in the Czechoslovak Republic and the Republic of Lithuania in 1918–1940