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Given the importance that the web is becoming for developing the communication of SMEs, this research has as main objective to analyze the corporate sites of a sample of small and medium enterprises of the province of Cadiz. From the perspective of interactivity, navigability and web content, this work will measure the effectiveness of it to facilitate communication between SMEs and their audiences, applying, for this, the mixed methodology of content analysis.

La efectividad de las páginas web en la comunicación empresarial de las pequeñas y medianas empresas. Un estudio en PYMES de la provincia de Cádiz