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This paper is based on a small scale study, carried out in the spring of 2014. The project considered racial distinctions in women’s motivations for dieting, and shifts in cultural attitudes in relation to body ideals. Traditionally, academics have argued for racial distinctions in perceptions of body image, with Black women generally appreciating a fuller or heavier figure than their white counterparts, and therefore being less inclined to diet (Awad, et al., 2015; Buchanan, 1993; Brown, et al., 2009; LeBesco, 2004; Lovejoy, 2001; Powell and Kahn, 1995). Over the last decade, however, there has been a growing suggestion that these perceptions are changing (Robert, Cash, Feingold and Johnson, 2006), and as the thin ideal becomes more widely disseminated there is increased motivation amongst Black and ethnic minority women to lose weight.

‘This big bum thing has taken over the world’: Considering black women’s changing views on body image and the role of celebrity