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In Western societies, the stereotype prevails that  pink is for girls  and  blue is for boys . A third possible gendered colour is  red . While liked by women, it represents power, stereotypically a masculine characteristic. Empirical studies confirmed such gendered connotations when testing colour-emotion associations or colour preferences in males and females. Furthermore, empirical studies demonstrated that  pink  is a positive colour,  blue  is mainly a positive colour, and  red  is both a positive and a negative colour. Here, we assessed if the same valence and gender connotations appear in widely available written texts (Wikipedia and newswire articles). Using a word embedding method (GloVe), we extracted gender and valence biases for  blue ,  pink , and  red , as well as for the remaining basic colour terms from a large English-language corpus containing six billion words. We found and confirmed that  pink  was biased towards femininity and positivity, and  blue  was biased towards positivity. We found no strong gender bias for  blue , and no strong gender or valence biases for  red . For the remaining colour terms, we only found that  green ,  white , and  brown  were positively biased. Our finding on  pink  shows that writers of widely available English texts use this colour term to convey femininity. This gendered communication reinforces the notion that results from research studies find their analogue in real word phenomena. Other findings were either consistent or inconsistent with results from research studies. We argue that widely available written texts have biases on their own, because they have been filtered according to context, time, and what is appropriate to be reported.

English colour terms carry gender and valence biases: A corpus study using word embeddings