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"Media events" such as political debates generate conditions of sharedattention as many users simultaneously tune in with the dual screens ofbroadcast and social media to view and participate. Are collective patterns ofuser behavior under conditions of shared attention distinct from other "bursts"of activity like breaking news events? Using data from a population ofapproximately 200,000 politically-active Twitter users, we compare features oftheir behavior during eight major events during the 2012 U.S. presidentialelection to examine (1) the impact of "media events" have on patterns of socialmedia use compared to "typical" time and (2) whether changes during mediaevents are attributable to changes in behavior across the entire population oran artifact of changes in elite users' behavior. Our findings suggest thatwhile this population became more active during media events, this additionalactivity reflects concentrated attention to a handful of users, hashtags, andtweets. Our work is the first study on distinguishing patterns of large-scalesocial behavior under condition of uncertainty and shared attention, suggestingnew ways of mining information from social media to support collectivesensemaking following major events.

Rising tides or rising stars?: Dynamics of shared attention on Twitter during media events