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The Civil Rights Act of 1968 was the result of a complex convergence of presidential public persuasion in a context of increasing domestic violence associated with a series of summer disturbances and the assassination of Martin Luther King, Jr. Analysis of Lyndon Johnson's public discourse supporting the 1968 Civil Rights Act reveals that rhetorical transcendence was employed as a recurrent strategy in attempts to pass legislation.

LBJ, the Rhetoric of Transcendence, and the Civil Rights Act of 1968