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In the present article, the relevant alterations in schoolchildren's media educational training is discussed. A couple of questionnaires (initial and final) were conducted to recognize the objective assessment of the media school functioning, according to the methodology developed by Fedorov, 2004. The results from the initial and final assessments demonstrate the working effectiveness of the media school. It is suggested that media education is a compulsory element in the conceptual core of the University discourse.

University as a Medium of Promoting Media Literacy among Schoolchildren