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Livestock is one of the important sources for  protein in Jambi Province. However, the information on the consumption behavior of animal protein by local people was not available . Hence, the study aimed to analyze the behavior of consumption of protein sources from livestock between geographically and demographically separate regions. The research survey conducted for  six months using cross-section data with the unit of analysis is the household.  The multi stage cluster  random sampling (CRS) technique was used  to select three types  sub- districts ( urban,  migrant and native rural )  in three districts representing the western, central and eastern .  The selected numbers of 150 households where are  allocated equally with 50 elected for each district .  Simultaneous equations model of AIDS ( Almost Ideal  Demand System )  was used to analyze the difference in the proportion of consumer spending for food material sources of animal protein from livestock. The AIDS model estimated by Seemingly Unrelated Equation (SUR ) technique  using the  SAS/ETS 9.12 . The result showed that  geographically,  the household expenditure for eggs significant differences among the others and  the highest occur  in eastern regions; while demographically, the household expenditure for meat in rural areas was significantly higher than in the urban, but  for dairy significantly higher than in urban areas. The household expenditure for eggs more responsive to the other prices, but the meat more responsive to own and dairy prices. The same non-price factor was significantly influenced to all commodities for livestock products, and  t he relationship between egg and meat commodities  were substituted, but  with  dairy was complementary . It is concluded that demographic factors are more influential than geographic factors on the behavior of animal protein consumption from livestock Keywords : Geographically, Demographically, Livestock, Protein, AIDS

The comparative study of geographically and demographically of the of animal protein consumption from livestock source