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This paper details a research project exploring how work time is structured in the digital industries in the UK, drawing upon a case study of a Bristol web enterprise situated in the ‘Silicon Gorge’ high-tech hub incorporating ethnography, interviews, observation and time diaries. The role of the internet in blurring the demarcation between paid and unpaid labour features prominently in the work patterns of the research participants. The culture of flexibility that abounds in the case study company harnesses the subjectivities and selves of individual employees to a cycle of ‘project time’ centred around specific tasks and deadlines, completely divorced from recognition of one’s contribution based upon traditional temporal measures.

‘A science to it’: flexible time and flexible subjectivity in the digital workplace