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In this paper, we examine the multiple significations of the “frontline” metaphorin the UK during the first ten months of COVID-19. We argue that the term“frontline” has operated as a performative frame, which has helped toproduce  the very notion and the materialization of the“COVID-19 frontline” and keyworkers. Showing how the UK government hasrepeatedly cited this metaphor, we outline the contradictory effects it hasgenerated through an interplay of hyper-visibility and opaqueness. The frontlinemetaphor has been used to justify the government's injection of massive amountsof public money into the economy, render hyper-visible workers who hadpreviously been invisible, whilst generating a sense of civic responsibility.Simultaneously, however, the metaphor has created a smokescreen for corruptpractices, deflecting attention away from resource-starved health and socialcare infrastructures and intensifying forms of “everyday bordering” and“everyday racism” that deepen structural injustices in the UK.

The Frontline as Performative Frame: An Analysis of the UK COVID Crisis