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In this working paper we will present a research methodology for describing and comparing corpus of video productions diffused and shared on social media platforms (here: You Tube). The objective of this research is: 1. to study and interpret the cultural representations of the figure of the migrant/immigrant and refugee in virtual local and global communities viewing, commenting and remediating (rewriting) such video productions and 2.to interpret these cultural representations as belonging to a diversity of (new) folk cultures offering especially people from the younger generations (the so-called Millennials and Post-Millennials also sometimes called Homelanders) an epistemic framework for thematizing and narrating the (social) Other (here: the migrant, the immigrant and the refugee). This paper constitutes the principal support of our course entitled “Cultural visions of (im)migrants and (im)migration in the digital social mediasphere”. This course is part of the EMICC (European Master in InterCultural Communication) program offered by a network of European universities and coordinated by the Universita della Svizzera italiana (USI) in Lugano . The methodology and results discussed in this paper will also be presented in the First Eurocampus Conference “Advances in Intercultural Communication” in January 2018 and hosted by the Universidade Aberta in Coimbra (Portugal). Finally, we would also like to stress that this is a first uncorrected version of a research article to be published in the Cambridge Handbook of Intercultural Communication, edited by Guido Rings and Sebastian Rasinger (expected publication date: end of 2018/first half of 2019).

Multiple Video Staging of the Figure of Migrant on the You Tube Platform.