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Companies implement different frameworks and best practices with theobjective to improve the project management success rate and improve thebusiness adaptability to the changing business environment. Project managementframework (PRINCE2) and agile development framework (Scrum) proved in manycases that they can meet these objectives. However, both frameworks are basedon different principles and the use of both frameworks together should becarefully considered. A large amount of money and effort has been invested bycompanies into establishing their project management environment and processesthat follow the classical phased approach where requirements are definedupfront and fixed. But companies want to react more quickly to new globalchallenges and to the changing business environment. These businessrequirements then result in the failure of many running projects. Thereforethere is a need to enhance the current project management environment so thatit is more agile and adoptive to changes. The objective of this paper is tocreate a conceptual framework that aggregates principles and processes fromboth frameworks (PRINCE2 and Scrum) with emphasis on their use in webdevelopment projects. This paper will discuss the advantages and disadvantagesof using the two abovementioned frameworks. Different groups of readers canbenefit from the results of this paper. It will help corporate management todecide how a company should set up its own specific framework for managingagile product development projects. Project managers will have a betterunderstanding of agile development principles and how it fits in the classicproject management framework. Last but not least, it will help productdevelopers to work in more agile ways and survive in the controlled and complexproject environment.

A Conceptual Framework for Web Development Projects Based on Project Management and Agile Development Principles