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The aim of the article is to address the question of whether companies implementing personnel's health promotion to counteract the consequences of workforce ageing differ in their health-related activities from enterprises not having such a motivation. The analyzed differences concern the frequency of implementing and evaluating selected health promotion interventions, assessing employees' health needs and expectations, managers' interest in population ageing, and other motives of health promotion implementation. Moreover, obstacles to health promotion in the context of ageing are analyzed. Directions of supporting enterprises in diminishing the consequences of this demographic process via health promotion are recommended.

medycyna pracy

Health promotion in enterprises counteracting the consequences of workforce ageing. How does it differ from interventions in other companies and what kind of barriers does it face?