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This research aimed to analyze the characteristics and singularities existing in female executive management in relation to the categories of decision making process, leadership style, personal communication and interpersonal relationship. The research is qualitative in nature and was developed through a case study based on interviews with women who hold senior management positions in Sergipe companies. Data collected was analyzed using the discourse analysis technique. Results showed that the executives clearly perceive differences between the mode of male and female management regarding the categories analyzed. It was identified the perception that women managers have more flexible and humanitarian characteristics, while men managers are considered more inflexible, objective and in some cases more severe. Therefore, the executive women interviewed consider that their management uses innovative characteristics with respect to the categories analyzed.

Mulheres no Comando: Características e Singularidades da Gestão Executiva Feminina