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One of the most important decision making is which product's components should make in-house and which should they outsource. This paper suggests a framework to solve above question. This paper applies to LCD TV industry with AHP analysis. The results shows that Scaler chip, LCD panel, MPEG decoder, and Video decoder are important components. Samsung Electronics turn out make in-house these core component. This research will be a good guideline for selecting core component.

The Analysis of LCD TV's Core Technology using by Analytic Hierarchy Process