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This article discusses the subject of students retention from the Management Program of the Federal University of Sergipe (UFS), regarding the maintenance of the student beyond the regular time. The objectives of this article are to outline the characteristics of UFS’s Management students, to identify the retention reasons, to measure the quality of the course, and to learn the actions to avoid students’ retention, which were developed by the Management Program. Data were collected through documental research and bibliographic references. Google Forms® were used for the retention of the students, as well as interviews were performed with the teachers from the Program who had previously occupied the cargo of Head of the Program/Department. Quantitative data were analyzed using nonparametric statistics through the SPSS® statistical program, using the adapted Likert scale. Qualitative information was analyzed through content analysis. It was concluded that most of the retained students were female, single, aged between 18-30 years old, with 1-3 minimum income wages, within work shifts and/or under internships of 40 or more hours/week, and having more than 75% of the course completed. The reasons identified for the retention were the lack of time of the students, conflict between their professional/academic schedules; strikes; dissatisfaction with faculty members, and reprobation/locking disciplines. Students rated the course as regular. Retention management has been done partially by the Department.

RETENÇÃO DOS DISCENTES DE ADMINISTRAÇÃO DA UFS: FATORES CONDICIONANTES E AÇÕES DA GESTÃO ACADÊMICA