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With the objective of contributing to innovative business management, this paper investigates how innovation is addressed in Bachelor of Business Administration courses. This work employs a qualitative approach supported by exploratory research and underlined by historical-document research with access to primary data sources in the databases of the Ministry of Education and Culture, Anisio Teixeira National Institute for Studies and Educational Research and the Brazilian Institute of Geography and Statistics. The Brazilian context of innovation was characterized based on the Guide Innovation Index. Data analysis identified the different stages of teaching innovation in existing Administration courses in the country, analyzed regionally. From the results, this paper points out that, although innovation is a marginally addressed topic overall, is most often discussed in Administration courses from Brazil’s South and Southeast regions, which account for the majority of the country’s industrial activity. This study concludes that the theme of innovation is poorly debated within Brazil’s Business Administration courses, indicating an opportunity to review the programmatic contents in line with governmental strategies to increase the rate of innovation in Brazilian companies.

ENSINO DE INOVAÇÃO NA FORMAÇÃO DO ADMINISTRADOR BRASILEIRO: CONTRIBUIÇÕES PARA GESTORES DE CURSO