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The aim of this paper is to analyze the formation of clusters, taking into consideration: the characterization variables of students and their attitude to statistics, academic motivation and performance. Data was collected using a questionnaire answered by 278 undergraduate Business Administration students from two public colleges in the state of Sao Paulo, in the second half of 2011. The questionnaire consisted of questions to characterize the students, the Academic Motivation Scale (ams), the Survey on Attitudes Towards Statistics (sats), as well as a grade on the perception of learning, with the grade for the discipline obtained from the respective professor. It was found that only the area of interest proved to be a possible differentiating variable given the composition of the three groups. The largest group of students with interest in the area of Finance presented the highest scores, both in terms of their attitude towards statistics as in relation to academic motivation, with the exception of demotivation. This group also presented the highest scores for performance both in relation to the grade, as well as in relation to their self-perception.

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ATITUDE E MOTIVAÇÃO EM RELAÇÃO AO DESEMPENHO ACADÊMICO DE ALUNOS DO CURSO DE GRADUAÇÃO EM ADMINISTRAÇÃO EM DISCIPLINAS DE ESTATÍSTICA: FORMAÇÃO DE CLUSTERS